Description

Premium Don’t Die Average Hoodie – Townsend Collection

Introducing the Premium Don’t Die Average Hoodie – Townsend Collection — the official launch piece for a new lineup built for the ones who refuse to coast through life. This hoodie isn’t just about warmth or comfort… it’s about mindset. It’s for early mornings, late-night sessions, and every moment in between when you choose discipline over excuses.

Crafted with a premium cotton blend that feels smooth, soft, and durable, this hoodie delivers the kind of comfort you’ll want to live in — whether you’re heading to the gym, throwing it on after a hard lift, or locking into recovery mode at home. The relaxed unisex fit and drop shoulder design give it a modern streetwear silhouette that looks clean with joggers, jeans, shorts, or layered under a jacket for that elevated everyday look.

With a double-layer hood, adjustable drawstrings, and a spacious front pocket, this hoodie is built for real life — from grabbing a coffee and running errands to crushing your next training session. The bold all-over print design brings standout energy without sacrificing versatility, making it the perfect statement piece for athletes, creators, grinders, and anyone pushing for more.

This is the first release from the Townsend Collection, and it sets the tone: stay hungry, stay focused, and never settle for average. Whether you’re warming up before training, cooling down after the grind, or just posting up around the house, this hoodie is the reminder that comfort can still come with purpose.

And this is only the beginning — more pieces, more designs, and more drops are on the way. Welcome to the next level.

Product Details

• 95% cotton, 5% elastane

• Fabric weight: 7.8 oz./yd.² (265 g/m²)

• Relaxed unisex fit with drop shoulders

• Double-layer hood with drawstrings

• Spacious front pocket

• Self-fabric collar and cuffs