ST. PETERSBURG, FLORIDA — With one of the biggest bodybuilding weekends of the summer rapidly approaching, MNM ProLabs is entering the final stages of preparation for the 2026 IFBB Pro League St. Pete Pro and NPC St. Pete Classic, where the company plans to officially unveil its highly anticipated Get Big or Die Trying™ Series by Kyle Townsend.
Scheduled for June 26-27, 2026, the St. Pete Pro has quickly become one of Florida’s premier bodybuilding events and an important stop on the IFBB Professional League calendar. The event will feature IFBB Professional League Men’s Physique, Bikini, and Fit Model divisions while also hosting the NPC St. Pete Classic, attracting competitors, coaches, industry leaders, and fitness enthusiasts from across the country. The St. Pete Pro also serves as an Olympia qualifying event, making it one of the most significant contests of the summer season. (IFBB Pro)
For MNM ProLabs, the event represents much more than another expo appearance.
It marks the official launch of the Get Big or Die Trying™ Series, a new performance supplement line developed in collaboration with MNM ProLabs partner and athlete Kyle Townsend.
Preparing for a Major Launch
For months, the MNM ProLabs team has been preparing for what company leadership believes will be one of the most important product launches since the company’s founding in 2020.
Inventory production has been finalized. Marketing materials have been completed. New booth graphics have been developed. Product education resources have been prepared. Apparel collections are being finalized. Social media campaigns are underway. Athlete appearances have been coordinated.
The company is focused on creating a complete launch experience for athletes and customers attending the St. Pete Pro.
Founded in Tampa, Florida, MNM ProLabs has built its reputation around physician-formulated, premium-quality supplements manufactured in FDA-registered and GMP-certified facilities. The company’s mission has always been centered on providing athletes with products built on science, transparency, and performance.
The launch of the Get Big or Die Trying™ Series represents the next step in that mission.
“This isn’t just another product release,” said Marc Ervin, Founder and CEO of MNM ProLabs. “We’ve spent months developing this launch because we believe the Get Big or Die Trying™ Series reflects exactly what our athletes stand for—hard work, discipline, consistency, and an unwavering commitment to growth.”
The Evolution of a Partnership
The launch also highlights the evolution of Kyle Townsend’s role within the company.
Kyle originally joined MNM ProLabs as a sponsored athlete, representing the brand at events, supporting customers, and helping expand the company’s presence throughout the bodybuilding community.
Over time, his leadership, work ethic, and commitment to the company’s vision helped transform that relationship into something much larger.
Today, Kyle Townsend is a part owner of MNM ProLabs and also holds ownership within the company’s newly formed parent company, MNM Compounds.
The Get Big or Die Trying™ Series represents the first major product collection developed under his leadership and serves as a reflection of the mindset that has helped build his reputation within the bodybuilding industry.
Introducing the Get Big or Die Trying™ Series
The Get Big or Die Trying™ Series was designed specifically for athletes pursuing maximum performance, growth, and training intensity.
Rather than creating a broad collection of unrelated products, the goal was to build a focused lineup centered around fueling workouts and maximizing training performance.
The inaugural launch includes five products:
- ANABOLIC SURGE™ Intra Carb Matrix
- FUEL THE BEAST™ Intra Carb Matrix
- Get Big or Die Trying™ Pre-Workout – Lemonade Lime
- Get Big or Die Trying™ Pre-Workout – Mass Monster Punch
- Get Big or Die Trying™ Pre-Workout – Salted Melon Executioner
Together, these products establish the foundation for what MNM ProLabs expects to become one of the company’s flagship performance collections.
ANABOLIC SURGE™ Intra Carb Matrix
ANABOLIC SURGE™ was developed for athletes who understand that performance does not stop once training begins.
This advanced Intra Carb Matrix was designed to support workout intensity by helping fuel demanding training sessions. Whether preparing for a high-volume bodybuilding workout, an intense strength session, or a rigorous offseason growth phase, ANABOLIC SURGE™ was created to help athletes maintain performance from start to finish.
Key Benefits:
- Supports workout performance
- Helps fuel demanding training sessions
- Supports glycogen replenishment
- Designed for bodybuilders and strength athletes
- Ideal for intra-workout use
FUEL THE BEAST™ Intra Carb Matrix
FUEL THE BEAST™ embodies the mentality behind the entire Get Big or Die Trying™ movement.
Developed for athletes who refuse to let fatigue dictate their performance, this advanced Intra Carb Matrix was designed to provide additional workout fuel during demanding training sessions.
Whether preparing for competition or chasing new personal records, FUEL THE BEAST™ was created to help athletes maintain intensity and continue pushing forward.
Key Benefits:
- Supports training endurance
- Helps maintain workout intensity
- Designed for serious athletes
- Supports intra-workout fueling
- Built for growth-focused training
Get Big or Die Trying™ Pre-Workout – Lemonade Lime
The Lemonade Lime edition combines refreshing citrus flavor with performance-driven supplementation.
Designed for athletes seeking energy, focus, and motivation before training, Lemonade Lime delivers a crisp flavor profile that is expected to become a favorite among daily users.
Get Big or Die Trying™ Pre-Workout – Mass Monster Punch
Mass Monster Punch was built for athletes chasing size, strength, and intensity.
Featuring a bold fruit punch flavor profile and aggressive branding, this formula captures the spirit of the Get Big or Die Trying™ movement and reflects the mentality Kyle Townsend brings to every workout.
Get Big or Die Trying™ Pre-Workout – Salted Melon Executioner
Perhaps the most unique product in the launch lineup, Salted Melon Executioner combines sweet melon notes with a subtle salted finish to create a completely different pre-workout experience.
The flavor was designed for athletes who refuse to follow the crowd and want something as unique as their training style.
What Visitors Can Expect at the MNM ProLabs Booth
Attendees visiting the MNM ProLabs booth during the St. Pete Pro can expect:
- Exclusive first-look product displays
- Product sampling opportunities
- Meet-and-greet sessions with Kyle Townsend
- Get Big or Die Trying™ apparel previews
- Product education and demonstrations
- Social media content opportunities
- Special event promotions and giveaways
The company will also be documenting the launch weekend through social media, video content, athlete interviews, and behind-the-scenes coverage.
Looking Ahead
While the St. Pete Pro serves as the official launch point, MNM ProLabs already has plans to continue showcasing the Get Big or Die Trying™ Series throughout the remainder of 2026, including appearances at the Harbor Classic, Tampa Pro, Mr. Olympia, Florida Natural, and Holiday Classic.
With the countdown to June 26 officially underway, excitement continues building among athletes, customers, and supporters eager to experience the new lineup.
For MNM ProLabs, the St. Pete Pro represents the culmination of months of preparation.
For Kyle Townsend, it represents the next chapter of a journey that began as a sponsored athlete and evolved into business ownership.
And for the bodybuilding community, it marks the introduction of a new supplement series built around one simple philosophy:
Train Hard. Stay Disciplined. Fuel the Beast.
Get Big or Die Trying™.
References
- IFBB Professional League. 2026 St. Pete Pro Schedule and Competition Information. June 26-27, 2026. (IFBB Pro)
- Florida NPC Official Contest Calendar. IFBB Pro League St. Pete Pro & NPC St. Pete Classic. St. Petersburg, Florida. (Official Florida NPC)
- Herskovitz Productions. Official St. Pete Pro Event Information and Olympia Qualification Details. (St. Pete Pro)
This version reads more like a professional press release/news feature and incorporates verified St. Pete Pro details, Olympia qualification information, dates, and venue references.