· @Marc
MNM ProLabs heads into the end of 2026 with three competitions on the calendar, a growing athlete roster, a new pre-workout launch, and a documentary in production. After a demanding fall, the veteran-owned sports nutrition brand from Tampa Bay is refocused, rebuilt around its original mission, and moving fast.
Back on Track
Every company that competes long enough hits a stretch that tests what it is made of. For MNM ProLabs, that stretch came this fall. What came out the other side is a leaner, clearer, more focused brand with the same foundation it was built on in August 2020: a supplement company that exists to serve the athletes who wear its name.
The proof is on the calendar. Between now and early February, MNM ProLabs will be on the floor at three competitions across Florida’s Gulf Coast:
| Date | Event | Location | What MNM brings |
|---|---|---|---|
| Saturday, Nov 21, 2026 | The Florida Natural (10th annual) | Shephard’s Beach Resort, Clearwater Beach | Athletes on stage, brand presence, content |
| Saturday, Dec 19, 2026 | NPC Mel Chancey Holiday Classic | Punta Gorda | Launch of Big Jam Pre-Workout by Jam Howard |
| Feb 6 to 7, 2027 | Clearwater Classic 4: Baddest on the Beach | Pier 60 Park, Clearwater Beach | Strength and fitness expo presence |
Each event serves a different corner of the physique and strength world: drug-tested natural bodybuilding, NPC competition, and strongman. That range is deliberate. MNM ProLabs athletes are not one type of competitor, and the brand intends to show up wherever they do.
Behind those dates sits a broader rebuild. New athletes are joining the roster. Winners of the product challenge will be announced soon. A potential partnership is in active discussion. The Road to Olympia docuseries with Generation Iron is in production. And the brand is introducing a monthly gym meetup that brings athletes, customers, and the local fitness community into the same room to train, film, and grow together.
A New Vision Built on Military Heritage
MNM ProLabs was founded by Marc Ervin, a U.S. Army veteran who retired in 2017 after 23 years of service, including combat action in Fallujah, Iraq, that earned him the Bronze Star and the Combat Medical Badge. That history has always shaped how the company operates. Now it shapes what the company sells.
The refreshed vision is simple. MNM ProLabs builds performance nutrition the way a good unit operates: mission first, no shortcuts, and nobody left behind. The products carry that identity in their names and their stories, organized into series that each pay tribute to a part of military service.
- Combat Medic Series. MEDEVAC, CASEVAC, SICK CALL, and GUARDIAN ONE. Named for the medical side of military service, the line Marc himself served in.
- Special Operations Series. SPEC OPS DOC, DELTA SHIELD, BREACH, and SHADOW STRIKE. Built for athletes who train with intensity and precision.
- Tactical Performance Series. OPERATION OVERLOAD. Designed for heavy training days and high output.
- AIRBORNE Series. AIRBORNE Natural Premium Whey Protein and HEAVY DROP glutamine. The recovery and protein foundation of the lineup.
The closing line on every product page says it plainly: Mission First. Performance Always. No Excuses. It is a promise to the customer and a standard the company holds itself to.
The military theme is not decoration. It reflects how the company wants to treat its athletes: as a team with a shared objective, where loyalty is returned, effort is recognized, and the people who stand with the brand have a real stake in its future.
Growing the Team
New athletes are joining the roster. MNM ProLabs has always been built around the athlete first, and the roster is growing again. New competitors are coming on board across bodybuilding, physique, and strength sports, bringing fresh energy to the team and new faces to the brand.
Each new athlete joins a team that trains together, competes together, and represents the brand on stage and online. Expect to meet many of them at the events below and at the new monthly meetups.
Product challenge winners will be announced soon. The MNM ProLabs product challenge invited athletes and customers to put the lineup to work and show their results. Winners will be named in the coming weeks across MNM ProLabs social channels. Follow along so you do not miss the announcement.
A partnership is in the works. MNM ProLabs is in active discussions on a potential partnership that would extend the brand’s reach. Details are not final, and the company will share more when there is something concrete to announce. What can be said now is that the conversations reflect the same priorities driving everything else this season: more opportunities for athletes, more visibility for the brand, and more ways to show up in the community.
Road to Olympia: The Docuseries Is in Production
In September, MNM ProLabs loaded a team of athletes, an RV, and a full camera kit and drove roughly 2,300 miles from Tampa to Las Vegas for Olympia Weekend. The trip was filmed as a docuseries co-produced with Generation Iron, one of the most recognized names in bodybuilding media.
The footage is now in the production phase. That means sorting hours of road, gym, and expo footage, building the story arc, editing, scoring, and finishing each episode. A project of this size takes time to do right, and the full series could take up to six months to complete.
What viewers can expect is an inside look at what it takes to bring a team of athletes across the country and onto one of the biggest stages in the sport. Training stops along the way, life in the RV, the work of running a booth at the Olympia Expo, and the moments that do not make it into a highlight reel: the long drives, the early mornings, and the pressure of performing on camera.
MNM ProLabs will share updates, behind-the-scenes clips, and release details as production moves forward.
Monthly Gym Meetups: Lift, Film, Grow
MNM ProLabs is launching a monthly gym meetup, and it is open to more than just sponsored athletes. Each month, the team will pick a gym in the Tampa Bay area, train together, and invite the community to join.
The meetups have four purposes:
- Lift together. A shared session where athletes at every level train side by side, from first-time competitors to seasoned veterans.
- Get out in the community. Meet local gym owners, members, and customers in person, and give people a direct line to the brand.
- Film content. Every meetup is a chance to capture training footage, product content, and athlete stories for MNM ProLabs and for the athletes’ own channels.
- Grow as professionals. Networking, posing practice, prep conversations, and the kind of mentoring that happens naturally when experienced competitors and newcomers share a gym floor.
This is the community-first idea MNM ProLabs was founded on, made into a habit. Dates and locations will be posted on MNM ProLabs social channels each month. Gyms interested in hosting a meetup are welcome to reach out.
Event 1: The Florida Natural, November 21, Clearwater Beach
The first stop is the 10th annual The Florida Natural, presented by Elite Physique Championships, on Saturday, November 21, 2026, from 9:00 a.m. to 2:00 p.m. It takes place outdoors on the Tiki Deck at Shephard’s Beach Resort, 619 S Gulfview Blvd, on Clearwater Beach.
The Florida Natural is a drug-tested show. Every competitor goes through urinalysis, which makes it one of the most credible stages in the region for natural athletes. The event is affiliated with the ANBF, which awards pro cards to amateur first-place winners in select Open and Masters categories. ON-X Naturals also awards pro cards to amateur first-place Open winners in its Wings and Women’s Athletic divisions.
The show welcomes athletes from Novice to Pro, with divisions for kids starting at age 6, teens, and Masters 60 and over. New for 2026 are a Pro Men’s Bodybuilding Open with guaranteed cash for the top three, $1,250 for first place, plus Women’s Amateur Bodybuilding and Timeless Beauty, a vintage one-piece suit category.
Event details
| Item | Detail |
|---|---|
| Date and time | Saturday, Nov 21, 2026, 9:00 a.m. to 2:00 p.m. |
| Venue | Tiki Deck, Shephard’s Beach Resort, 619 S Gulfview Blvd, Clearwater Beach, FL 33767 |
| Format | Outdoor, drug-tested (urinalysis) |
| Federation | ANBF; ON-X Naturals pro cards in select divisions |
| Spectator tickets | $25 general admission, $40 VIP, free for kids under 12 |
| Promoter | Tivisay Briceño, Elite Physique Championships |
For MNM ProLabs, The Florida Natural is a natural fit. It is local, it rewards discipline and honest preparation, and its beach setting makes for some of the best content of the year. Come out, support the athletes, and stop by to say hello to the MNM ProLabs team.
Event 2: NPC Mel Chancey Holiday Classic, December 19, Punta Gorda
On Saturday, December 19, 2026, MNM ProLabs heads south to Punta Gorda for the NPC Mel Chancey Holiday Classic, a National Physique Committee show and one of the final Florida NPC contests of the year.
The Holiday Classic is promoted by Chancey Fitness and takes place at the Charlotte Harbor Event and Conference Center, 75 Taylor Street, on the Punta Gorda waterfront. The show runs a full slate of NPC divisions: Men’s Bodybuilding, Classic Physique, Men’s Physique, Women’s Bodybuilding, Women’s Physique, Figure, Bikini, Wellness, and Women’s Fit Model. Athlete registration and tickets are handled through MuscleWare.
For competitors, a December show is a chance to close out the season on stage or get an early start on the next one. For spectators, it is a festive end to the competition year, with vendor booths, supplements, and the full range of physique sport on one stage.
| Item | Detail |
|---|---|
| Date | Saturday, Dec 19, 2026 |
| Venue | Charlotte Harbor Event and Conference Center, 75 Taylor St, Punta Gorda, FL |
| Federation | NPC |
| Divisions | Men’s Bodybuilding, Classic Physique, Men’s Physique, Women’s Bodybuilding, Women’s Physique, Figure, Bikini, Wellness, Women’s Fit Model |
| Registration and tickets | MuscleWare, via npcholidayclassic.com |
Launching Big Jam Pre-Workout by Jam Howard
The Holiday Classic is also where MNM ProLabs will launch Big Jam Pre-Workout, a signature product created with MNM ProLabs athlete Jam Howard.
Big Jam is an athlete-designed product. Jam helped shape the formula, named it, and put his identity on the label. It is the clearest example yet of what MNM ProLabs means when it says the brand exists to give athletes a real voice and real growth opportunities, not just a logo on a shirt.
Jam has been with the team through a demanding season, on the road to Olympia and on the expo floor in Las Vegas. Putting his name on a pre-workout is the brand’s way of recognizing that commitment in a form customers can actually use. Stop by the MNM ProLabs booth in Punta Gorda to meet Jam, sample Big Jam, and be among the first to take it home.
Event 3: Clearwater Classic 4, February 6 to 7, Pier 60
The new year opens on the sand. MNM ProLabs will be at Clearwater Classic 4: Baddest on the Beach at Pier 60 Park on Clearwater Beach, February 6 to 7, 2027. The headline strongman competition starts Saturday, February 6, at 8:30 a.m.
The Clearwater Classic has grown fast. It started as a single strongman competition in January 2024 and has expanded into a full strength and fitness expo, with more sports and attractions still to be announced. The 2026 edition drew elite strongman athletes competing for cash prizes alongside vendors, food trucks, and local businesses in a family-friendly setting, according to the City of Clearwater.
The stakes are higher this time. The 2027 Clearwater Classic is listed as a qualifier for the Official Strongman Games, with up to the top three finishers earning an invitation to the 2027 OSG World Final. The field is capped at 90 athletes, and sponsors include United States Strongman and the City of Clearwater.
| Item | Detail |
|---|---|
| Dates | Feb 6 to 7, 2027; strongman competition Saturday, Feb 6, from 8:30 a.m. |
| Venue | Pier 60 Park, 7 Causeway Blvd, Clearwater Beach, FL 33767 |
| Format | Strongman competition plus strength and fitness expo |
| Qualifier | Official Strongman Games 2027; up to top 3 invited to the World Final |
| Athlete entry | $99 to $130; field limit 90; registration closes 11:59 p.m. ET, Sunday, Jan 24, 2027 |
For MNM ProLabs, the Clearwater Classic is a chance to reach the strength community directly, on one of the most recognizable beaches in the country, in front of a crowd that cares about performance. Expect product sampling, athlete appearances, and plenty of content from Pier 60.
Built for the Mission
Three events in three months. A signature pre-workout launching with one of the brand’s own athletes. New competitors joining the roster. A docuseries in production with Generation Iron. A monthly meetup that puts the brand in the gym with the people it serves. And a product line that wears its military heritage with pride.
None of it happens without the athletes. Marc Ervin has said more than once that the athletes are the reason he kept building MNM ProLabs when it would have been easier to stop. This season is about repaying that loyalty: with opportunity, with recognition, and with a brand they are proud to represent.
How to get involved
- Come to an event. Find MNM ProLabs at The Florida Natural on November 21, the NPC Mel Chancey Holiday Classic on December 19, and the Clearwater Classic on February 6 to 7.
- Join a monthly meetup. Dates and gyms will be posted on MNM ProLabs social channels.
- Apply to the athlete program. Competitors interested in sponsorship can reach out through MNM ProLabs.
- Watch for announcements. Product challenge winners, the potential partnership, and docuseries updates are all coming soon.
MNM PROLABS | MISSION FIRST. PERFORMANCE ALWAYS. NO EXCUSES.
References
- Elite Physique Championships. The Florida Natural 2026. elitephysiquechampionships.com
- Eventbrite. 2026 Elite Physique Championships Presents 10th Annual The Florida Natural. eventbrite.com
- NPC News Online. 2026 NPC Mel Chancey Holiday Classic. npcnewsonline.com
- Convention Calendar. The NPC Mel Chancey Holiday Classic, Charlotte Harbor Event and Conference Center. conventioncalendar.com
- Jacked Alien. Florida NPC 2026 Bodybuilding Show Schedule. jackedalien.com
- Clearwater Classic. Clearwater Classic 4: Baddest on the Beach. clearwaterclassicfl.com
- City of Clearwater Parks and Recreation. Third Annual Clearwater Classic: Baddest on the Beach. myclearwaterparks.com
- Official Strongman Games. Competitions: 2027 OSG Qualifiers. strongman.games
- Generation Iron. generationiron.com
